CHEDDAR CHEESE HAS TOPPED A DEFINITIVE LIST OF THE GREATEST FLAVOURS IN LIFE
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Researchers polled Brits, asking them to vote for the tastes which bring them the most pleasure, with the sharp tang of a mature cheddar coming top of the list (54 percent).
Cheese loving Brits also placed PARMESAN in the top 20 list, alongside the notes of a tikka masala (36 percent), garlic (39 percent) and salt & vinegar crisps (34 percent).
In fact, the sweet taste of chocolate, only came eleventh in the list.
Modern Brits also love the spicy taste of jerk chicken (24 percent), a creamy slice of carrot cake (32 percent), and the taste of fresh mango (32 percent).
The study found smoked salmon (30 percent), pork crackling (26 percent) and smoked paprika (24 percent) are also flavours favoured by many.
Also on the list were fizzy cola bottles, Greek yoghurt, parmesan cheese and maple syrup.
The study, which was commissioned by Pukka to celebrate the launch of its new World Flavours range found, as a nation, we’re spicing up our plates, with nearly two thirds (67 percent) saying they love spicy flavours.
Gen Z and Millennials are the biggest spice seekers, with nearly three quarters (73 percent) embracing the heat.
Nearly half (49 percent) of Brits say they are more adventurous with their food choices, while a third (34 percent) are more inclined to sample foods from different countries.
When it comes to world flavours, Chinese came top (46 percent), while Indian (40 percent), Italian (36 percent), Mexican (23 percent) and Greek (15 percent) are also popular.
Regionally, the spiciest city is Swansea where 33 percent of people say they LOVE it hot, followed by Birmingham (33 percent), Leeds (32 percent) and London (31 percent).
Rachel Cranston, Head of Brand Strategy at Pukka, comments, “Our research shows that the nation’s taste buds are craving adventure and flavour, and we’re seeing more hunger for diverse and spicier flavours.
“This range is all about bringing iconic tastes to the UK and we’re confident that every bite has the full-on flavour the nation is looking for.”
The study also showed that our modern taste buds are more sophisticated than those of the generation before us, with a whopping 88 percent saying that we have better taste buds than our parents and grandparents, while eight in ten (83 percent) admit their taste buds now crave punchier, spicier flavours.
This even extends to our love lives, as 81 percent say that an adventurous palate is a big attraction in a partner.
*The Pukka World Flavours range brings bold and iconic recipes inspired by the flavours of Jamaica, Mexico and India to the UK and will be available to try at Spitalfields Market on Wednesday 20th November.
25 GREATEST FLAVOURS, ACCORDING TO BRITS
- Cheddar cheese – 54%
- Curry – 49%
- Bacon – 49%
- Strawberries – 47%
- Honey – 40%
- Garlic – 39%
- Tikka Masala – 36%
- Salt and vinegar crisps – 34%
- Chocolate – 33%
- Carrot cake – 32%
- Mango – 32%
- Sweet popcorn – 32%
- Watermelon – 31%
- Smoked salmon – 30%
- Fizzy cola bottles – 29%
- Parmesan cheese – 28%
- Pork cracking – 26%
- Maple syrup – 25%
- Jerk chicken – 24%
- Smoked paprika – 24%
