Savoury S’mores are going VIRAL: How to make them at home
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Recently, we’ve seen s’mores taking over TikTok…firstly Zoe Rae’s air fryer s’mores recipe reached viral status hitting upwards of 1 million views and now savoury s’mores are taking over the social media platform!
@convinoboard recently posted on TikTok sharing their savoury s’mores recipe and people have been going crazy for the recipe in the comments. One said, “That cheese pull ” and another said, “Immediately saves ”.
Well-known air fryer brand, Ninja Kitchen, has reported that there have been 22,000 searches for ‘air fryer smores’ in the last month alone and searches for ‘savoury s’mores’ are up by 53% in the last week!
With this in mind, Ninja Kitchen has revealed exactly how you can re-create the viral air fryer recipe yourself at home.
How to make the viral air fryer savoury s’mores
- Ensure you’ve got all the right ingredients
If you want to re-create the recipe like for like, all you need is crackers, chilli jam, cured meat (like parma ham) and cheese…Babybel’s or sliced brie to be exact. Line the drawer with a sheet of baking parchment. Add your cheese in an even layer.

- Cook in the air fryer for 8 minutes
Cook the cheese in the air fryer on BAKE mode at 170C for 8 minutes. Then add your chilli jam and torn cured meat and cook again for a further 5 minutes.
- Dip in your crackers and enjoy
Take your s’mores out of the air fryer, dip your crackers into the mixture and enjoy!
Looking to purchase an air fryer off the back of this viral recipe?
The viral TikTok hasn’t only caused a spike in interest in s’mores…it’s also led to a spike in interest in air fryers! Since air fryer s’mores recipes started blowing up on TikTok, searches for ‘air fryer’ have peaked – in the last month alone, there have been 27 million searches.
If you’re looking to shop air fryers, shop Ninja’s full range of air fryers here – Ninja Air Fryer prices start from £99.99.
About SharkNinja
SharkNinja, Inc. (NYSE: SN) is a global product design and technology company, with a diversified portfolio of 5-star rated lifestyle solutions that positively impact people’s lives in homes around the world. Powered by two trusted, global brands, Shark and Ninja, the company has a proven track record of bringing disruptive innovation to market, and developing one consumer product after another has allowed SharkNinja to enter multiple product categories, driving significant growth and market share gains. Headquartered in Needham, Massachusetts with more than 2,800 associates, the company’s products are sold at key retailers, online and offline, and through distributors around the world. For more information, please visit sharkninja.com and follow @SharkNinja
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