Protect Your Pearly Whites With PÄRLA
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Still squeezing toothpaste out of a plastic tube? What if we told you there’s a smarter, cleaner, and more sustainable way to brush—designed by dentists and loved by beauty insiders?
PÄRLA, the revolutionary UK-based oral care brand founded by leading dentists, is transforming the way we think about dental hygiene. With a commitment to sustainability, professional-grade efficacy, and a beauty-forward approach, PÄRLA is redefining oral wellness.
Founded by renowned dentists Dr Simon Chard, Dr Rhona Eskander, and Dr Adarsh Thanki, the brand was created to challenge outdated, plastic-heavy oral care products and introduce a new era of conscious, clinically effective solutions.
Having gained national recognition after appearing on Dragon’s Den, PÄRLA has since established itself as a leader in the UK’s oral wellness space. With its plastic-free, science-backed formulas and sleek, design-led aesthetic, PÄRLA merges cutting-edge dental expertise with sustainability and beauty. The brand is also proudly B Corp Certified, demonstrating its commitment to both people and the planet.
PÄRLA packs a powerful punch with hydroxyapatite—a naturally occurring mineral that helps keep enamel strong and fend off cavities. Add in xylitol for cavity-fighting superpowers and probiotics for a happy, healthy mouth, all without the nasties like artificial preservatives, SLS, or palm oil.
PÄRLA’s chew, brush, and rinse system is not only sustainable but also travel-friendly, removing the need for bulky plastic tubes or messy liquids. Designed to fit seamlessly into a beauty and wellness routine, the brand positions oral care as an essential part of self-care—on par with skincare and haircare.
Unlike big-name brands that rely on synthetic additives and greenwashing, PÄRLA is driven by a first-principles approach to innovation, with every product meticulously developed to support both oral and whole-body health.
PRO White Toothpaste Tablets – 62 – 248 Tabs, from £32
These high-performance toothpaste tabs contain hydroxyapatite for enamel repair and xylitol for cavity prevention and whiteness. Free from fluoride, SLS, and artificial preservatives, they offer a plastic-free, travel-friendly alternative to traditional toothpaste tubes. These tabs strengthen enamel by up to 65%, combat sensitivity, and enhance whiteness. With Vitamin E and B12, they also support gum health and immunity. These tabs come in eco-conscious packaging, ensuring a zero-waste routine.
Original Toothpaste Tablets – 62 Tabs, £6.95 or 248 Tabs, £20
Upgrade your smile with dentist-designed, fluoride-powered tablets that strengthen enamel and fight decay. With four natural stain removers, they gently brighten teeth for a fresh, confident glow. SLS-free, vegan, and plastic-free, they’re available as a one-time purchase or flexible subscription—because great oral care should be effortless and sustainable.
Mouthwash – 45 Tabs, £6.95
A game-changing, probiotic-powered mouthwash in tablet form. Designed to balance the oral microbiome and freshen breath naturally, these alcohol-free tabs are perfect for use on the go.
Floss, £4.50
Say goodbye to plastic and hello to PÄRLA’s plant-based, fluoride-coated floss. 100% home compostable and housed in a refillable glass jar, it’s eco-friendly and effective. Available as a one-time purchase or hassle-free bi-monthly subscription.
PRO White Collection, £22.40
Upgrade your oral care with dentist-designed essentials for a brighter, healthier smile. This set includes Toothpaste Tabs, fortified with Hydroxyapatite and Fluoride for stronger enamel, a probiotic-powered mouthwash, a plant-based toothbrush made from panda-friendly bamboo with fully compostable bristles, and plastic-free floss to clean those hard-to-reach spots. Sustainable, effective, and planet-friendly.
