Crosstown Rainbow Doughnut for PRIDE

For PRIDE 2024, Crosstown has teamed up with British chef, author of six cookbooks, and TV presenter John Whaite on their first PRIDE flavour.

Together they have created the Passion Fruit & Coconut Rainbow Scroll and for every Rainbow Scroll sold, they’ll be donating 50p to akt, a charity providing support for LGBTQIA+ young people who are either at risk of homelessness or currently experiencing it.

PASSION FRUIT & COCONUT RAINBOW SCROLL 

Dive into the bright and beautiful world of turmeric, beetroot and blue spirulina vegan sourdough that’s rolled together to create a unique rainbow centre, filled with a fresh, citrusy passion fruit custard, topped with a coconut glaze and sprinkled with desiccated coconut and edible flowers.

The Passion Fruit & Coconut Rainbow Scroll will be available to purchase individually (£6.25) from all Crosstown stores and for collection and on-demand delivery from 25th June.

It will also be available in a PRIDE six-pack (£30.95) for collection from Crosstown stores or delivery nationwide across England, Wales, and lowland Scotland from 25th June.

“I’m thrilled to be teaming up with Crosstown. Not least because their creations are top-notch, but also because since launching my own bakery business, Ruff Puff Brownies, I appreciate the importance of social purpose. And it’s with great pride I can say our doughnut collaboration will raise money for the akt charity.” says John Whaite.

Crosstown CEO Howard Ebison, says: “Teaming up with John to create a vibrant doughnut for this year’s PRIDE celebrations is hugely exciting. At Crosstown, we believe in celebrating diversity, inclusivity and supporting the ambitions of minorities. Bringing together two LGBTQIA+ led businesses to create an amazing product that supports youth facing homelessness due to their sexuality or gender is testament to our commitment to the community.”

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